2014 RadioShack "In With The New" Superbowl ad debut's end result, openly admitted how outdated the stores are.
A month following the 2014 Superbowl blowout blunder of the Seahawks and Broncos, as well as the ad debut of RadioShacks "In With The New" campaign commercial, announced the closure of over 1,100 store in the next year.
Now RadioShack says it has cancelled initial plans to close up 1,100 stores because it unable to come to an agreement with lenders as well as franchise owners.
The struggling electronics retailer says it will go forward with closing an unspecified smaller number of stores, according to a Securities and Exchange Commission filing.
The retailer announced its store closing plans in after the commercial which shows the chain admitting that there stores are indeed outdated and need to be refreshed, at the same time it reported a $191.4 million loss for the fourth quarter and a 19% drop in sales at stores open at least a year.
RadioShack operates 4,300 stores in the U.S., 274 in Mexico, and about 950 dealer outlets worldwide.
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